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Search Engine Optimization
Q: What is Search Engine Optimization or SEO?
A: SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in search results.
Without proper optimization, the chances of placing highly in Search engine results (SERPs) for the keywords.
"Organic Seo" or "Natural Seo"
Organic Seo placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners to try and fool mother Google.
A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo.
Q: Why is my site not showing up in the search engines Such as: Google, MSN, Yahoo, Excite, Lycos, or the other major search engine's?
A: This is the most common FAQ we are asked.
There can be many reasons a web site doesn't show up, or display well, in search engines results.
Any of the following can affect on your web sites search engine positioning, and web traffic.
Any of the following can affect on your web sites search engine positioning, and web traffic.
• You may not be using a search engine optimized web design.
• Your site may not be readable by the engines.
• May be missing information critical to properly index your webpage.
• Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.
• Hopefully your site has not been banned or penalized by the Search engine's for some black hat trick.
• Not been properly submitted.
• Your site may not be readable by the engines.
• May be missing information critical to properly index your webpage.
• Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.
• Hopefully your site has not been banned or penalized by the Search engine's for some black hat trick.
• Not been properly submitted.
Note - Repeated submissions to search engines will not help.
Never employ a service which automatically or manually submits your site to search engines more than once, this is unnecessary, and can be considered spam by some engines and major directories.
Q: My site shows up in search results, but not for the keywords I want.
A: Again, there are specialized techniques involved in optimizing a site to place well in SERPs (Search Engine Position) for specific keywords. It is not just a matter of using dozens or hundreds of keywords in your meta tags, as a matter of fact, this can have negative results.
Our Search engine optimization consultants can help.
Q: How to achieve top 10 search results?
A: To achieve top 10 search results your site should follow these general rules.
• Search engine friendly web design is a must.
• Flash web sites can't be read by search engines.
• Java script navigation should be avoided or used as secondary navigation.
• Conduct extensive keyword research and include it in your content.
• Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results.
• Flash web sites can't be read by search engines.
• Java script navigation should be avoided or used as secondary navigation.
• Conduct extensive keyword research and include it in your content.
• Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results.
Q: Do I need SEO?
A: Well, the answer "Yes" is the first thing that comes to mind, does it? But let's think a bit more. Does SEO help... well.. umm.. say some oil-extracting company to sell their product? Does it help to promote a small local grocery in the neighbourhood of your home owned by an old chinese? Does it help Obama to rule his bureaucrats? Well, I guess you've got the idea. SEO is effective mostly for Internet businesses. Do you have one? Then you need SEO. Otherwise, SEO is only one of the possible channels to spread the word out about your product or service. And not necessarily the best one.
Q: How long does it take for SEO results to kick in?
A:
The amount of time required to see results of search engine optimization work range anywhere from 30 -45 days for existing sites in local or niche markets to 24 months for new websites in a competitive of national/global market.
Q: What is my site ranking dependent on?
A:
Site ranking tends to be "cumulative" and is dependent on the following factors:
- The specific keyword phrases (search terms) that have been targeted
- The overall competitiveness of your industry - how many players are there
- Whether you are targeting a regional, national, or international market
- How well ranking is monitored and the site tweaked over time for SEO improvement
- The progress of your reciprocal linking campaign
- Number of competitor sites achieving new ranking themselves
Q: Does every page of my website really need to be optimized?
A:
In a word - yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.
Q: Why are SEO services so expensive?
A:
SEO is a exceptionally -specialized craft requiring much research, forethought, skill and can be extremely time-consuming to implement correctly. However, compared to offline and print advertising, SEO is quite cheap. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment (ROI) can be very great.
Q: Can you guarantee a number #1 position in the search engines?
A:
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
Obtaining a specific ranking is analogous to managing a portfolio. Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your portfolio will be at a specific dollar value or even that the amount will be up at all by a given date.
Q: What is Black hat Seo
A:
Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engines.
Today, the Search engines look for these cheats and penalize your site for their use.
We don't employ cheats or tricks to fool the Search engines, we use approved techniques that meet Google's
